The market for power-operated devices designed for acne elimination, anti-aging treatment and daily cleansing is nearly $1 billion at the retail level for 2011, and exceptional growth is forecasted for the next five years, according to the At-home Skin Care Devices 2011: U.S. Market Analysis and Opportunities report from Kline & Company.

“We knew this market was really taking off, but even we were shocked by its sheer size,” said Karen Doskow, industry manager for consumer products at Kline. “Clearly, these devices are finding a very receptive and growing audience of savvy consumers looking to save time and money by avoiding regular trips to the doctor for those in-office procedures that were once commonplace in more robust economic times.”

The direct sales channel, which includes home shopping networks, infomercials and e-commerce, is the primary means of distribution, with about 60% of the total market share, Doskow added.

The report covers the market for facial-related, power-operated devices with 19 key brand profiles and sales data from the direct, luxury and mass distribution channels. Sonic cleansing products, led by Clarisonic, top the list as the highest growth segment, while acne treatment devices are the fastest growing. Anti-aging devices also are expected to grow by 50% this year.

Strong opportunities also exist for manufacturers to develop mass market product options for price-sensitive consumers and to diversify their product lines to appeal to a wide range of age groups, from teens to mature consumers, said analysts. For more information, visit www.klinegroup.com